VERNON COMPANY IS A CONSULTANCY THAT WORKS WITH BRANDS TO PROMOTE EXPANSION WHILE MAINTAINING BRAND INTEGRITY. VERNON IS EFFECTIVE IN CORPORATE STRATEGIC PLANNING FOR BRANDS IN EARLY STAGES, AS WELL AS BRANDS THAT ARE FULLY DEVELOPED AND STRUCTURED. ALSO, SHE EFFECTIVELY IMPLEMENTS THIS THROUGH MARKETING, MEDIA/COMMUNICATIONS STRATEGIES, LICENSING, DISTRIBUTION, CREATIVE POSITIONING, AND EVEN EQUITY RAISING. VERNON HAS HAD EXPOSURE TO MAJOR GLOBAL MARKETS IN A RANGE OF PRODUCT CATEGORIES. VERNON COMPANY AIMS TO MAXIMIZE THE VALUE OF A COMPANY.

VERNON COMPANY PROVIDES CLIENTS WITH THE STRATEGIC THINKING AND OPERATIONAL EXPERIENCE OF A SENIOR-LEVEL EXECUTIVE.

CURRENT AND RECENT PAST CLIENTS INCLUDE: VERA WANG, CAROLINA HERRERA, J BRAND JEANS, NINA RICCI, ALLEGRA HICKS, ELISE OVERLAND, TIM HAMILTON, PETER SOM, HEIDI WEISEL, GRYSON, LOULOU DE LA FALAISE, HASPEL, AKKAD JEWELRY, MAC COSMETICS, ANNE SEMONIN BEAUTY, DAVID DAVID LONDON LIMITED, INTERNATIONAL CENTER OF PHOTOGRAPHY, ARES CAPITAL, BACOLET CAPITAL, CIRCLE PEAK CAPITAL, KAIROS CAPITAL, HILCO CONSUMER CAPITAL, AND MARVIN TRAUB & ASSOCIATES, TO NAME A FEW.

FOR RECENT ADVISORY EXAMPLE, VERNON COMPANY’S WORKED DIRECTLY WITH J BRAND JEANS FOUNDER & CEO, JEFF RUDES ON A 15-MONTH ASSIGNMENT. VERNON PLAYED A KEY ROLE IN BRAND BUILDING, CREATIVE SERVICES, MARKETING, AND IMPLEMENTING A SOCIAL MEDIA STRATEGY. IN ADDITION, VERNON RECRUITED AND HIRED KEY PERSONNEL AND AGENCIES, LOCALLY AND INTERNATIONALLY. ALSO, SHE LED HIGH PROFILE DESIGNER COLLABORATIONS, SET BEST PRACTICES FOR FOREIGN DISTRIBUTION. VERNON WORKED DIRECTLY WITH RETAILERS BARNEY’S AND BLOOMINGDALES ON SPECIAL PROJECTS, AND ADVISED THE CEO ON GLOBAL COMMUNICATION AND EVENT STRATEGIES. SALES DURING THIS PERIOD JUMPED OVER 20% WHILE THE COMPANY WAS COURTING INVESTORS, RAISING THE VALUATION. VERNON COMPANY CONTINUES TO WORK WITH J. RUDES ON HIGH LEVEL CREATIVE AND MARKETING PROJECTS THAT WILL LAUNCH GLOBALLY.

ALSO RECENTLY AND NOTABLE, VERNON COMPANY LAUNCHED TWO UNIQUE DESIGNER BRANDS EXCLUSIVELY WITH HSN; LOU LOU DE LA FALAISE, NOW IN HER THIRD SUCCESSFUL YEAR AND THE NEW AKKAD JEWELRY LINE, PRODUCING SELL OUT DESIGNS IN HIS FIRST TWO ON AIR VISITS.

IN ADDITION, VERNON COMPANY ADVISES YOUNG DESIGNERS, PRO BONO AT ALL TIMES. THIS ALLOWS YOUNGER BRANDS A CHANCE TO EXCEL AND GROW THEIR BUSINESSES.

"DURING KIM'S DECADE AT MY COMPANY, SHE SHOWED DILIGENCE AND COMMITMENT TO PROTECTING THE BRAND IDENTITY AS WE EXPANDED WITH MULTIPLE LICENSE AND DISTRIBUTION PARTNERS ACROSS THE GLOBE. SHE RAN CRK ADVERTISING, OUR PROFITABLE IN HOUSE AGENCY, WITH UNRIVALED DEDICATION AND EFFICIENCY AND LED A GLOBAL TEAM OF COMMUNICATIONS EXECUTIVES. HER DEDICATION TO THE BRAND WAS BEYOND COMMENDABLE." - CALVIN KLEIN
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VERNON HAS 23+ YEARS OF EXPERIENCE IN GLOBAL MARKETING, BRANDING, AND BUSINESS DEVELOPMENT FOR LIFESTYLE, FASHION BEAUTY AND HOME PRODUCTS IN THE DESIGNER SEGMENT. DURING THOSE YEARS, SHE ROSE TO BE THE EXECUTIVE VICE PRESIDENT OF CALVIN KLEIN INC., AS WELL AS A MEMBER OF PARENT COMPANY PHILIPS VAN-HEUSEN’S 25-PERSON EXECUTIVE MANAGEMENT GROUP.

WHILE AT CALVIN KLEIN INC. VERNON WAS A LEADER AND CONTRIBUTOR IN ALL BUSINESS INITIATIVES THAT POSITIVELY IMPACTED THE PVH CORPORATE EARNINGS. PVH STOCK ROSE FROM $14 TO THE MID-$50S. IN ADDITION, VERNON MANAGED A $250M ANNUAL MARKETING BUDGET AT CALVIN KLEIN INC. ALSO, SHE PARTICIPATED IN THE LONG-TERM BUSINESS AND FINANCIAL PLANNING OF THE COMPANY (6-MO, 1-Y, 5-Y PLANS). ALONG WITH COO TOM MURRY, SHE CREATED THE ANNUAL FISCAL PLANS AND MANAGED SIGNIFICANT PORTIONS OF CALVIN KLEIN INC. PROFIT & LOSS, BEATING PLANS IN THREE CONSECUTIVE YEARS.

LEADING A GLOBAL MARKETING TEAM OF SEVENTY EMPLOYEES AND OPERATING IN FOUR COUNTRIES, VERNON PLAYED A STRONG ROLE IN DEFINING THE MESSAGE TO THE CONSUMER, TRADE, AND EVEN WALL STREET. WORKING WITH OVER THIRTY-FIVE LICENSES, SHE DESIGNED ADVERTISING CAMPAIGNS, CONSUMER EVENTS OF EVERY SCALE, AS WELL AS THE IDENTITY OF ALL PRODUCTS ON THE MARKET.

FURTHERMORE, VERNON DIRECTED AN IN-HOUSE ADVERTISING AGENCY WITH ANNUAL BILLINGS OVER $42M. ALSO, SHE SELECTED TOP INDUSTRY TALENT, SOME OF THE MOST MEMORABLE AND ICONIC CAMPAIGNS IN DESIGNER BRAND HISTORY WERE CREATED. THESE INCLUDED: MARKY MARK, KATE MOSS, CK ONE, FREDDIE LJUNGBERG, AND EUPHORIA FRAGRANCES IN ADDITION TO NUMEROUS JEANS, UNDERWEAR, COLLECTION, AND HOME CAMPAIGNS.

VERNON HAS EXPERIENCE IN THE INTERNATIONAL MARKET WORKING AT PRADA AT A KEY TIME DURING ITS SKYROCKETING GROWTH. ALSO, SHE HAD A SIMILAR EXPERIENCE WHILE WORKING AT ESCADA LEADING THE FREE STANDING STORE ROLL OUT OF ESCADA SHOPS IN MAJOR CITIES NATIONWIDE WITH HIGH PROFILE EVENTS AND MARKETING. IN A SHORT INTERIM PHASE AFTER PRADA, SHE CONSULTED FOR COMPANIES SUCH AS CLUB MONACO, RETAIL OPTIONS INC., VERA WANG, KATAYONE ADELI, AND IBEAUTY.COM. SIMULTANEOUSLY, VERNON WORKED ON LAUNCHING HER OWN INTERNET BUSINESS AT THE TAIL END OF THE FIRST TECH BOOM, CALLED ILOOK.COM.

VERNON IS NOW THE CEO OF HER NAMESAKE COMPANY, WHICH OPENED IN OCTOBER OF 2006.