Vernon Company worked directly with Founder and CEO, Jeffrey Rudes, to launch his namesake brand Jeffrey Rudes, a menswear designer luxury brand. Vernon Company partnered to create an overall program including launch P&L, time and action calendars, retail operating processes, launch of ecommerce, all in-store opening events and marketing programs, and all brand identity materials.

These initiatives include but are not limited to:

-Vetting and selection of store POS and CRM systems.

-Consumer experience strategy development.

- Establishment of store operations policy.

-Hiring and management of art directors, video directors, photographers, stylists, producers, and all creative talent.

- Store development and space design + hiring of visual merchandising team.

-Oversight/planning/hiring of executive search team for retail director/store manager and all sales associates. Lead executive on selection for all store personnel.

- Establishment/hiring/oversight of ecommerce partner and management of process from concept to launch.

-Communications, public relations firm hiring/management/oversight

-Overall PR/marketing launch strategy development including print, TV, influencers/ambassadors, trade press, consumer press; regional, national, and international.

-Vetting and hiring of all agencies of record for digital content development, ecommerce development, POS contracts, media buying.

- Established key brand attributes, positioning statements and overall all digital content development including blogs, Instagram, Facebook.

-Developed and executed short and long-term marketing strategy.

-Helped develop wholesale selling strategy and delivered key store executives for presentation.

-Led search and hiring of wholesale selling executives.

Below are recent links of the company in the Press.