Vernon Company worked directly with Founder and CEO, Jeffrey Rudes, to launch his namesake brand Jeffrey Rudes, a menswear designer luxury brand. Vernon Company partnered to create an overall program including launch P&L, time and action calendars, retail operating processes, launch of ecommerce, all in-store opening events and marketing programs, and all brand identity materials.
These initiatives include but are not limited to:
-Vetting and selection of store POS and CRM systems.
-Consumer experience strategy development.
- Establishment of store operations policy.
-Hiring and management of art directors, video directors, photographers, stylists, producers, and all creative talent.
- Store development and space design + hiring of visual merchandising team.
-Oversight/planning/hiring of executive search team for retail director/store manager and all sales associates. Lead executive on selection for all store personnel.
- Establishment/hiring/oversight of ecommerce partner and management of process from concept to launch.
-Communications, public relations firm hiring/management/oversight
-Overall PR/marketing launch strategy development including print, TV, influencers/ambassadors, trade press, consumer press; regional, national, and international.
-Vetting and hiring of all agencies of record for digital content development, ecommerce development, POS contracts, media buying.
- Established key brand attributes, positioning statements and overall all digital content development including blogs, Instagram, Facebook.
-Developed and executed short and long-term marketing strategy.
-Helped develop wholesale selling strategy and delivered key store executives for presentation.
-Led search and hiring of wholesale selling executives.
Below are recent links of the company in the Press.
