Vernon Company worked directly with Ippolita Founder, Ippolita Rostagno and CEO, Joe Cavalcante to fulfill role as temporary CMO, while assisting in search for role.
These initiatives include, but are not limited to:
Assisted in CMO search
-Reviewed current organization of Marketing Department
-Reviewed internal job descriptions of current Marketing Roles and advising on job description of new VP Marketing Role
-Reviewed resumes and conducted one on one interviews with list of narrowed down candidates
-Met with CEO to review and make recommendation for hire
Acted as temporary CMO
-Worked with Management on 3 Year Strategy
-Directed PR Agency on improved, higher level editorial strategy and celebrity strategy
-Interviewed, negotiated, and hired top Creative Branding Agency to rightly position brand
-Developed Scope of Work for Branding Agency
-Developed and directed Holiday Marketing Campaign
-Helped improve internal processes on creative development
-Challenged media buying agency for Holiday Media buy and added value
-Introduced best of breed Web Development agency to improve and correct site problems
-Found and hired writing talent for company
-Directed teams on themes for Specialty Store seasonal events
-Introduced and hired top Digital Marketing Agency to promote product brand to target and new customers
